Welcome toThe 99 Biryani

BIRYANI IS AN EMOTION!

India's first organized street food chain, revolutionizing the way authentic biryani reaches your doorstep. Premium quality, consistent taste, and entrepreneurial opportunities.

Premium Biryani Dish

About 99/Biryani

🎯 Our Mission

99 Biryani Ventures is on a mission to build India's first "organized street food chain" with the highest level of quality and taste. We are dedicated to building a food ecosystem which will become a street food revolution in the coming years.

πŸš€ Our Vision

To be the pioneer in organizing the Street Food Industry, by creating opportunities for aspiring entrepreneurs and reach IPO by 2030. Biryani is not just a dishβ€”it's an emotion that brings people together.

Why Choose 99/Biryani?

βœ“ Chef-Less Model

Ready food delivered to your doorstep with no hassle of purchase, inventory, or quality control.

βœ“ Consistent Quality

Same great taste 365 days a year through our formula-driven central kitchen approach.

βœ“ Low Investment

E-vehicle model with low maintenance, modern appearance, and quick ROI potential.

Market Opportunity

β‚Ή61,717 Cr
Projected by FY2030

Indian biryani market projected to reach β‚Ή61,717 crore by FY2030 with 12% CAGR, up from β‚Ή30,000–₹38,000 crore in 2023.

83M
Orders in 2024

83 million biryani orders placed on Swiggy alone in 2024, showing massive demand and growth trajectory.

$41B
Street Food Market

India's street food market valued at approximately $41 billion, with massive untapped organized segment potential.

Consumer Spending Opportunity

β‚Ή12,000

Monthly food spending per household

β‚Ή30,000

Average disposable income monthly

12M+

Households in metros with spending power

Business Model

E-Vehicle / Kiosk / Mini Shop Model

A revolutionary franchise model designed for aspiring entrepreneurs with low investment and high profit potential

🏭 Central Kitchen

Owned and operated by 99 Biryani Ventures. Established to supply franchisees with fresh, consistently prepared biryani batches.

  • Formula-driven recipes
  • Quality control
  • Daily production

βš—οΈ Masala Factory

Owned by the founder. Already existing and supplying premium spice blends to ensure consistent taste across all outlets.

  • Premium ingredients
  • Consistent quality
  • Cost efficiency

πŸš— E-Vehicle POS

Owned by franchisees. Fully equipped electric vehicle with all necessary equipment for cash-and-carry business operations.

  • Low maintenance
  • Eco-friendly
  • Mobile flexibility

E-Vehicle Specifications

🌑️ Biryani Warmer

Professional warming system

πŸ”₯ Oil Fryer

Premium cooking equipment

πŸ’§ Water Tank

Integrated water supply

πŸ“± LED Menu

Digital display system

πŸ“ GPS Tracker

Location tracking

100 Km Range

Per charge capacity

Revenue Projections

Unit Economics

β‚Ή76

Production cost per biryani plate

β‚Ή99

Selling price per biryani plate

β‚Ή23

Gross margin per plate (50:50 split)

20 Kg

Expected daily sales per e-cart

β‚Ή17 Lakh
Initial Investment (CK + Vehicles)
β‚Ή1.12 Cr
Projected Topline - Year 1
β‚Ή26.51 Lakh
Projected Bottomline - Year 1
β‚Ή22.49 Cr
Projected Topline - Year 5
Metric Year 1 Year 5 Growth
Projected Topline Revenue β‚Ή1,00,12,018 β‚Ή22,49,01,820 2,249%
Projected Net Profit β‚Ή26,51,818 β‚Ή14,15,66,220 5,242%
Profit Margin 26.5% 63% Scale benefit
Order Cut-off Time 12:00 AM Midnight (Next day delivery from 11 AM)

Company & Franchisee Share: 50-50

Transparent profit sharing ensures mutual growth and sustainability

Meet Our Founder

πŸ‘¨β€πŸ’Ό

Hariharan Jeeva

Founder & CEO

With over 12 years of IT Project Management experience, Hariharan transitioned from the tech industry to build something more tangible and impactful. His entrepreneurial journey began in 2015 with Wash Buddy, a pioneering laundry chain that grew to 25 franchisees and β‚Ή5 crore annual turnover.

🌟 Previous Ventures

Wash Buddy (2015): First of its kind laundry chain in India. Pioneer in twin stacker laundromat model with 25 franchisees.

Organic Products: Organic food manufacturer and retail stores with 100+ unique products under one roof across 6 stores.

Maduravanam: Chef-less kitchen south Indian restaurant chain with consistent taste and masala factory.

🎯 99 Biryani Mission

Covid-19 pivoted Hariharan's focus from laundry to food industry. Recognizing the massive opportunity in organizing India's street food sector, he founded 99 Biryani Ventures in 2021. His goal: to build India's first truly organized street food chain and reach IPO by 2030.

Get In Touch

Interested in becoming a 99/Biryani franchisee? Fill out the form below and our team will contact you shortly.